Sales at Identity Direct

Identity Direct is one of the world’s largest personalised children’s products website.

Our customers place more than 600,000 orders every year.

We provide a unique range of over 500 personalised gifts for children and the family and have been in business for more than 15 years.

At Identity Direct we offer the hugely successful My Adventure Book series where children are featured in their own personalised adventure stories. Over 400,000 personalised books are sold every year with My Special Christmas Adventure, Disney Princess and Disney Cars being the most popular.

Every year we add hundreds of new personalised gifts to our range which now include personalised clocks, poems, placemats, lunch boxes and towels, to name a few.

We have created a selection of personalised children's gifts featuring Disney characters such as Cars, Disney Princess, Nemo, Winnie the Pooh, Fairies, Toy Story and more. In addition our new characters include Dora the Explorer, SpongeBob SquarePants, Sesame Street, Spider-Man and Hulk.