Irene Patsalides, like tens of millions of women around the world, was fed up with mascara and other beauty products that didn't get the job done. Mascara that smudged, clumped and smeared. Concealers that didn't conceal very much. And so on.

Unlike most of those women, Irene could do something about it. As a 25 year pharmacist and cosmetics chemist, she set out to create a line of beauty products that really worked and lived up to their claims. One of her most successful creations is the Mirenesse Secret Weapon mascara.