Part of Sue Ismiel & Daughters, Nad’s is an Australian family-owned company with a global reputation.

Nad’s was founded in 1992 by Sue Ismiel, a mother who created an extremely effective natural, no heat, hair removal product for her young daughter from ingredients she found in her own kitchen.

Today Sue Ismiel is the Managing Director of Sue Ismiel & Daughters and is recognised as one of Australia’s most successful entrepreneurs and dedicated philanthropists.

Nad’s continues to uphold family values of honesty, integrity and commitment to providing the best range of hair removal solutions for its customers.

Nad’s always uses the very best ingredients from sources as close to nature as possible, and invests in extensive research to ensure the best quality products for both men and women