Rootote incorporates the ideal that perfection can only be achieved with simplicity, beauty and functionality. Each bag has the signature "ROO POCKET", a cleverly concealed zippered side pocket adapted from the pouch of a kangaroo.

Originating from the Rootote 'TALL' in 2001, the brand has now evolved to include other ranges such as the eco-friendly Roo-shopper and the compact and versatile Crutto.